E4 Analysis

The schedules, the type of programmes screened and most importantly the main target audience.

E4 is a British television channel which is head quartered in London and is owned by Channel Four television Corporation. The E stands for entertainment and the channel is mainly aimed at 16-24-year olds. The audience is predominantly female, and they target this demographic by broadcasting good quality drama, comedy, features and having diverse entertainment formats making E4 and E4+1 have a strong impact on 16-24s. The target audience tends to be sociable people who are mindful of society, they are connected and are heavy internet users. They like to go out and tend to use advertising as one of their many information sources. Majority of the target audience are in education or study, they target this audience airing programmes such as Misfits, Youngers, Scrubs, and even Made in Chelsea which relates to the young adult lifestyle in London. This specific target audience are also a niche audience as E4 are the only channel which cater to this demographic. The primary audience would be under 18s and the secondary audience would be 18-24-year olds.