Analysis of Three Reality TV posters

This is a poster for the E4 reality television programme called “Derry Girls”. In this poster they have used a character style poster which shows the 3 main characters, I would also say that this poster is a teaser poster as it contains a picture of the stars and the name of the series and it intrigues viewers as there is little information, but it whets their appetite. It shows a rough indication of the type of series it is, which is rather comical and teenaged based as the characters are wearing school uniform and their facial expressions are exaggerated.

In the poster there are 3 worried looking female characters dressed in school uniform. The background is a dated style kitchen, with the dinner table across the bottom of the poster which is cluttered with food, tea pots and mugs, and random objects. One of the characters is sat at the table with a pen in hand, looking like she is doing homework. To the left of her stands another character who looks scruffy and is holding a biscuit in each hand. And to the right is another character posing cross armed with a worried facial expression. All three characters are looking directly at the camera. From this poster it looks like the characters are stressed school students, older teenagers maybe in year 11, they all show different characteristics. It looks like a morning before school as the lighting is natural and bright coming from the window and there are cups, teapots and biscuits all over the table. 

I believe the main target audience for this series is teenagers and young adults, people aged between 15-21. This is because the series is based on a group of teens that get up to mischief, so it would attract a similar age range. The use of colours I would say attracts a teenage based audience because the image is quite saturated, and the colours appear quite strong, but they aren’t overly vibrant, so I feel as though they are mature enough for teenagers. They’ve used deep colours like emerald green, dark purples, and browns throughout the image with splashes of bright colours like red, green, pink, and blue which catch the viewers eye.

The background of the poster is black which directs the focus onto the images on the poster which are of the Kardashians who are the face of the show. With this sole attention of the images the audience straight away knows who the stars of the show will be. By having they are being the focus it will also attract their followers and people who idol them to watch the show.

The different Kardashians are placed in their importance on the poster, at the time of its release Kim was the poster popular Kardashian and therefore that’s why she’s got the largest image and in the centre line of the poster.

The font of “Keeping Up with The Kardashians” is the iconic font for the TV show and is the font which is used on all the Keeping Up with The Kardashian posters.

There’re silver lines on the poster which may represent their lavish lifestyles.

The Kardashian are their brand image so having them covering the whole poster is the main attraction.

The main target audience is adults from 18-49 predominantly women, however, does have a small male audience. Those who watch the show watch to see their lifestyle or because they are fans of the Kardashian.

It has the main faces of the show in the centre of the poster covering around 2/3 of the poster. Having the main faces of the show extremely large and in the centre will catch the audience eye and they will know straight away who will be starring in the show which attracts them to watch the show.

The iconic “Its time to face the music” is in large lettering above the X-Factor logo and below the main stars which will be noticeable to the audience and they will know what show it is from the line.

The lettering for the iconic line “It’s time to face the music” is in red as it’s the main colour associated with the X-Factor.

The X-Factor logo is very large below the main faces of the show to once again straight away indicate to the audience what show it is. Its recognisable internationally.

The main image is on the side of a skyscraper indicating their importance and fame.

When and where to watch the show is also featured on the poster to let those know reading where they can watch it if they were unsure.

The main target audience of this is 16-34-year olds, those who particularly enjoy music/singing. Around 60% of those tuning into watch X-Factor fall between that category.

The helicopter spotlights shining down on the skyscraper with the judges of the X-Factor also indicates their importance, its shows they’re the ones in the spotlight. Simon Cowell is the face of the X-Factor which is probable why he is in the centre of the judges and is enlarged  compared to the other judges.