Label C: Statement of Intent I have sent another guidance sheet for this. Quite simply, this is where you post your plan of what you are going to produce, ‘Statement of Intent’. Your Statement of Intent has to mention / cover the four areas of the theoretical framework, Audience, Media Language, Institution, Representation. It needs to be between 300 & 350 words. You will do a draft version once you have established your idea and have started to create the adverts / posters. Once your work is near completion, we can then revisit your ‘Statement of Intent’ and produce the final version. Remember. Your ‘Statement of Intent’ only needs to be approximately 350 words, so if you can get it over 300 words then that will be fine. Below are the areas that you have to discuss / cover. It is asking you to cover four areas of the ‘Theoretical Framework’ . It is up to you how you do this, you can do them separately or you can discuss them togeth...